Developing Soshe Beauty’s signature style and design system

When I started with Soshe Beauty, they lacked a consistent email schedule and visual voice. I took full creative control, building their email design and strategy from scratch and delivering three engaging emails each week for about one year. While I no longer manage their weekly sends, their current campaigns still rely on templates and visual systems I developed. For Black Friday and Cyber Monday, I created a fully custom design suite that set the tone for the entire sale period — those emails are featured separately and can be explored here.