Contributing to Alo Yoga’s digital storytelling

Over the span of two years, I worked closely with Alo Yoga’s in-house creative team on a wide range of digital assets, with a strong focus on email. I contributed to email campaigns for everything from new color drops and seasonal launches to Alo Men and the brand’s core women’s line.

During major sale periods like Black Friday and Cyber Monday, I helped execute an intense volume of emails, often multiple per day. These moments deepened my understanding of how a custom, seasonally tailored design suite can not only create visual cohesion across channels, but also significantly boost performance. Working with a large, fast-moving creative team gave me invaluable experience in collaboration, adaptability, and maintaining consistency across complex campaigns.