Luxury-forward BFCM campaign for Luzern Labs

For Luzern Labs’ BFCM campaign, I designed a fully custom email suite that balanced refined, luxury aesthetics with strong promotional messaging. Each send was tailored to build anticipation and drive urgency throughout the sale period, without sacrificing visual sophistication. I owned the creative process from concept through to final sliced deliverables, ensuring a seamless and striking campaign presence during the year’s most competitive inbox season.